Industry News | July 29, 2013

West Coast Franchise Expo Returns in October

Hosted in Anaheim, California, for the second consecutive year, the 2013 West Coast Franchise Expo (WCFE) is one of the largest franchise events on the west coast, uniting qualified prospective franchise owners with growing brands. For three days, October 24 to 26, thousands of entrepreneurs will pass through the doors of the Anaheim Convention Center, searching for their next business venture.


“The expo in Anaheim is geared towards those franchise brands that are looking to develop west of the Mississippi,” says Tom Portesy, president of MFV Expositions. “We’re able to draw well-respected, growing franchise brands from a wide variety of industries and in turn, we attract highly qualified prospects hungry for new business opportunities. We see many exhibitors awarding franchises based on meetings at WCFE.”


With more than 200 exhibitors, 50 free seminars and six symposia, the WCFE, hosted by MFV Expositions and the International Franchise Association, provides a unique experience for both franchisors and show visitors. In addition to the educational value, organizers say the opportunity for senior-level executives and new/existing investors to meet face to face is invaluable.


“West Coast Franchise Expo has proven in the past to be an excellent opportunity for Primrose Schools to meet highly qualified franchise candidates,” says Tim Linderman, the director of franchise development for Primrose Schools. “We finished up the expo last year with several exciting leads. As we continue to grow our brand in the west, it’s critical to meet qualified prospects to fuel our expansion.”


As franchising continues to spur economic growth, the tenth anniversary of the California event promises to be the most successful yet. According to the ADP’s National Franchise Report, the U.S. added more than 27,000 franchise jobs in June, up nearly 8,000 from May.


“It’s clear that franchising plays a significant role in cultivating small business growth,” Portesy says. “The trend continues toward entrepreneurship for those who want a new career. As we regain confidence in the economy and lending improves, people are ready and willing to invest in new opportunities. We’ve seen this at the International Franchise Expo in New York as well as here in Anaheim on the west coast.”


The franchise industry is a major contributor to the U.S. economy, employing more than 20 million people and contributing over $2 trillion in economic activity, according to the International Franchise Association.


To register to attend the West Coast Franchise Expo, visit On-site registration is also available, but pre-registration is recommended.

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