As Dunkin’ Donuts continues its national, westward expansion, the brand is unveiling a new Rainforest Alliance Certified Dark Roast Coffee. The new Dark Roast, developed by Dunkin’ Donuts’ Coffee Excellence team over the past several years, uses a unique roasting process to bring out key characteristics of different beans, creating a bold flavor and smooth finish associated with Dunkin’ Donuts’ Original Blend, but without the bitterness typically associated with most dark roast coffees.
Dunkin’ Donuts introduced Dark Roast at its first two new full expression restaurants in California. These restaurants are in Modesto, which opened last week, and Santa Monica, which opened this morning. Dunkin’ Donuts plans to make the new Dark Roast available at participating Dunkin’ Donuts restaurants nationwide beginning on Monday, September 22.
“Dark Roast represents possibly the most dramatic expansion of our coffee portfolio since we introduced espresso beverages a decade ago,” says John Costello, Dunkin’ Brands’ president of global marketing and innovation. “As we continue our national expansion and introduce our brand to millions of new guests, many of whom enjoy a darker roast coffee, this new launch is a big step in our growth and reinforcing our position as a coffee leader, and the brand offering one of the largest varieties of coffee choices for busy, on-the-go people.”
“With our new Dark Roast, we have developed something extraordinary, a unique blend that offers a bold taste with a smooth finish without bitterness or burnt taste, which really sets it apart from other dark roasts,” says Jeff Miller, Dunkin’ Brands’ executive chef and vice president of product innovation. “We are very proud that our new Dark Roast contains beans sourced from Rainforest Alliance Certified farms, demonstrating that the coffee is produced in ways that benefit farm families, wildlife, and the environment.”
Dunkin’ Donuts guests can enjoy the new Dark Roast served either hot or iced. It will also be available for sale for brewing at home in both packaged coffee and in K-Cup packs, for use with Keurig Brewing systems.
The Rainforest Alliance Certified seal indicates that Dunkin’ Donuts’ new Dark Roast is made with at least 30 percent coffee beans sourced from Rainforest Alliance Certified farms. The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods. Rainforest Alliance certification helps to protect wildlife; safeguard soils and waterways; and improve quality of life for workers, their families, and local communities in order to achieve true, long-term sustainability. This marks the third time Dunkin’ Donuts has introduced a Rainforest Alliance Certified product this year. In April, the brand launched Iced Green Tea featuring the Rainforest Alliance Certified seal, and earlier this month Dunkin’ Donuts introduced Rainforest Alliance Certified Colombian Packaged Coffee, the brand’s first-ever single-origin packaged coffee.
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