In honor of National Pretzel Day on Friday April 26, Wetzel’s Pretzels will host its fifth annual “National Wetzel Day” celebration by offering a FREE Original Pretzel to every Wetzel’s Pretzels customer, all day, from coast to coast. Last year, the company gave out more than 85,000 free pretzels nationwide, each crafted with simple ingredients, made from scratch and baked fresh, just like every Wetzel’s Pretzel sold the other, less exciting 364 days of the year.

For fans who believe that celebrating pretzels shouldn’t be limited to just one day a year, Wetzel’s Pretzels will reward their hunger by offering anyone who follows the brand on Instagram by April 28 a reward code for another FREE Original Pretzel, redeemable through the Wetzel’s Pretzel app and valid until May 5.

“As the super-premium hot, fresh pretzel player, we want to give our guests a premium experience by being the only company who gives free pretzels all day, no strings attached,” says Jennifer Schuler, Wetzel’s Pretzel’s CEO.  “National Wetzel Day has become a celebration for our fans, and for our team members who get to delight guests by offering a free scratch-baked pretzel. We keep it simple – no app, no coupon needed.”


Marketing & Promotions, News, Wetzel's Pretzels