Industry News | March 3, 2017

Wetzel’s Pretzels Expanding in Texas

Wetzel’s Pretzels
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Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced the opening of its newest location, at The Outlets at Corpus Christi, located at 500 North IH-69 in Robstown, Texas. This location is the first of multiple units under development with area franchise partner, Jigar Shah, who will open an additional four Wetzel’s Pretzels locations over the next three years.

The Corpus Christi location will offer all of Wetzel’s Pretzels’ most popular items, including the company’s full line of pretzels, Wetzel’s Dogs, Bitz and fresh and frozen lemonade. The pretzels at The Outlets at Corpus Christi will be baked from scratch throughout the day from simple ingredients such as flour, filtered water, yeast and a touch of salt; it’s been the Wetzel’s way since the company’s first location opened 25 years ago.

“We’re thrilled to kick off our South Texas expansion on the heels of Wetzel’s twelfth straight quarter of same-store sales growth,” says Bill Phelps, co-founder and CEO of Wetzel’s Pretzels. “While malls and non-traditional locations continue to pay off for our brand, we also see tremendous growth opportunities in outlet centers, such as the The Outlets at Corpus Christi. Our consistent sales growth across all these locations speaks to the strength of the Wetzel’s Pretzels brand and its products.”

Along with operational experience at Dairy Queen, Shah brings years of corporate consultancy at globally recognized firms such as GE Healthcare and Point B Management. Wetzel’s Pretzels continues to seek multi-unit franchise partners for development opportunities across the country.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.