In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its third annual “National Wetzel Day” celebration by offering a free Original Pretzel to every Wetzel’s customer. To be part of the “family reunion,” guests can simply visit one of the 300 Wetzel’s Pretzels nationwide, where they’ll join in the celebration by receiving a free Original Pretzel, from open until close. Last year, the company gave out more than 30,000 free pretzels nationwide.

Guests are encouraged to share the pretzel love across Facebook, Twitter and Instagram using #NationalWetzelDay. A custom Wetzel’s Pretzel’s Snapchat filter will also be available for fans that want to snap, snack and share their pretzel love in real time.

For those truly embracing the National Wetzel Day spirit by downloading the Wetzel’s App, the company will also reward their family loyalty with an additional FREE Original Pretzel, which can be redeemed starting April 27 through May 1.

“National Wetzel Day may not be a formally recognized holiday YET, but we know our fans look forward to this day as if it were,” says Jennifer Schuler, chief marketing officer at Wetzel’s Pretzels. “This year, we wanted them to not only get a taste of a fresh-baked pretzel, but also a taste of our user-friendly, industry-leading app with generous reward program, and that includes getting an extra perk on National Wetzel Day.”

Marketing & Promotions, News, Wetzel's Pretzels