Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s Pretzels locations throughout the U.S. The Wetzel’s Pretzels’ app enables guests to utilize mobile pay, earn free pretzels, locate their nearest Wetzel’s Pretzels and even send some pretzel love to friends and family via an e-gift card.

Within the app, Wetzel’s Pretzels also showcases an updated loyalty program, where guests earn free pretzel items by scanning the app during each visit. The Wetzel’s Pretzels loyalty program is the simplest rewards program in the industry: buy six pretzel items and get your seventh one free. The item-based program was designed to generously and transparently reward guest loyalty—something Wetzel’s passionate fans have displayed enthusiasm for across the company’s social media channels.

“With tons of elusive reward systems out there, we wanted to keep it simple for our loyal customers,” says CMO Jennifer Schuler. “Our aim was to create a program that was easy for our loyal customers to use, and a program that would do what it was intended to, simply and generously reward customers. Buy any six pretzel items and your seventh one is on us. It’s that simple. You even get to choose your own pretzel reward.”