Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced store openings at two iconic locations, Minnesota-based Mall of America and Manhattan’s Fulton Center. Both locations will offer Wetzel’s full menu of signature hot and fresh items, including Original Pretzels, Wetzel Bitz, and Wetzel Dogs, along with customer-favorite fresh and frozen lemonades.
One of the top tourist destinations in the country, Mall of America offers more than 500 stores across close to 5.6 million square feet of real estate. Wetzel’s Pretzels is located on level one near Nickelodeon Universe and between Macy’s and Nordstrom.
Near the Freedom Tower and with access to many of Manhattan’s main subway lines, Wetzel’s location at Fulton Center’s concourse level brings fresh, hot pretzels to a town that knows a thing or two about them. Fulton Center connects directly with the Freedom Tower via a newly designed underground passage, with more than 300,000 people passing through the center daily.
"Fulton Center and the Mall of America are two of the most well-trafficked retail and transit locations in the country,” says Bill Phelps, Wetzel’s cofounder and CEO. “As Wetzel’s continues its nationwide expansion, and building on a strong Q1 same store sales increase of 7.4 percent, we’re continuing to select the best real estate for our franchise partners to extend the brand’s awareness and growth.”