Wetzel’s Pretzels is channeling the cozy crackle of a beloved campfire dessert to bring fans their most indulgent and delicious limited-time menu addition yet with their new S’mores Bitz.

The brand’s iconic pillowy, buttery pretzel bitz are drizzled with world-famous Ghirardelli chocolate sauce and then topped with mini marshmallows, a sprinkling of chocolate chips and lightly dusted with graham cracker crumbles to unite the warm, savory flavor of freshly baked pretzels with the sweetness of the namesake that always leaves you wanting S’more

“Building on the success of our wildly popular Choco Churro Bitz, we are eager to share our latest and greatest Ghirardelli-inspired pretzel creation with fans,” said Wetzel’s Pretzels Chief Operating Officer Vincent Montanelli. “Cooler weather means sweeter treats and after scores of fans wrote in sharing their love for our delectable S’mores Bitz from our Twisted by Wetzel’s locations, we knew we had another winner on our hands.” 

Available from October 23 through January 14 at participating locations nationwide, Wetzel’s S’mores Bitz start at $8.99 and serve as the perfect handheld treat whether you’re out shopping or treating yourself to some cozy holiday spirit. 

Wetzel’s Rewards members can score $1 off their first purchase of the S’mores Bitz by using code SMORES in the Wetzel’s mobile app from October 30 – November 5th.

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