Industry News | September 28, 2011

What is Sweeter than Cookies? Reading

Great American Cookies announced that it is hosting its second annual Reading is SWEET! National Book Drive to benefit local libraries and charities across the country. The company, which created the program in 2010 to celebrate October as National Cookie Month and National Book Month, collected more than 7,000 books during the program’s first year. Great American Cookies is managed by GFG Management LLC, a subsidiary of Global Franchise Group.

The 2011 Reading is SWEET! National Book Drive kicks off on October 1 with a free Original Chocolate Chip cookie giveaway from 10 a.m. to 2 p.m. at participating Great American Cookies locations. Throughout October,customers can receive a free cookie of their choice by donating a new or gently read book at their local Great American Cookies store. All books collected at each store will be offered as a donation to a local branch of the public library or a local charity. More information on the program, including a list of participating stores, is available at the company’s website.

Grammy Award winning, platinum recording artist Michelle Branch has also signed on to help Great American Cookies promote the event through a nationwide radio media tour on September 29. Branch’s newest highly anticipated third solo album, “West Coast Time,” is scheduled for release this fall.

"I'm excited to work with Great American Cookies and am looking forward to helping help spread the word about this great annual program," Branch says. "I believe that books open the door to a world of possibilities and that all begins with literacy and access to books through community libraries."

“Last year’s Reading is SWEET program was a huge success thanks to the efforts of our store owners, customers and community partners,” says Jenn Johnston, chief marketing and operations officer for GFG Management LLC. “We’re excited to continue the event for 2011 and can’t wait to see how many books we can collect and how many cookies we can give away.” 

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