What3words, a location technology company, announced its partnership with Domino’s, for faster and easier deliveries in Saudi Arabia. United in a mission to improve customer service, the partnership enables customers to provide their 3 word address in English or Arabic—removing the need for phone calls from lost delivery experts, and meaning pizzas are delivered hotter, faster and to a precise location. For Domino’s Pizza, delivery experts will no longer have to ask customers for additional directions, thereby optimizing the delivery process, and providing a smoother customer experience.
An increasingly on-demand economy means that consumer expectations are rising; and businesses are under pressure to surpass these demands whilst still protecting their margins. A common barrier prohibiting seamless deliveries in Saudi Arabia is the challenge of communicating the precise location. Street addresses are often not used and navigating city suburbs via landmarks and shared locations can be a huge challenge for delivery experts.
what3words solves this problem. It has divided the world into 3m x 3m squares and labelled them with three dictionary words - a unique 3 word address. The 3 word address for the entrance to Domino’s store in central Riyadh is ///jolly.genetics.happy, for example. Using the free what3words app anyone can find the 3 word address for the front door of their home, and share and navigate to that location with far more ease and clarity than using any other system.
From today, when ordering over the phone, customers will be able to provide their 3 word address to the Domino’s call center agents. This unique address offers Domino’s Pizza delivery experts an accurate location with no ambiguity. Now, it’s possible to easily have your pizza delivered to a building’s front gate, a hard-to-find side entrance, or even the middle of Jeddah Corniche.
“3 words means no more lost or cold pizza,” says Chris Sheldrick, CEO and co-founder of what3words. “Domino’s is recognized as one of the most technology-savvy companies in the world, and Saudi Arabia is committed to driving digital innovation across the Kingdom. We are excited to partner with them here to give a great delivery experience. We are pleased to add them to the growing list of forward-thinking companies working with our what3words team here in Saudi Arabia”
Ibrahem AlSuhaibani, COO at Domino’s Pizza Saudi Arabia, adds, ‘The unique and disruptive technology that what3words offers has the potential to have a huge impact on delivery and logistics, globally. At Domino’s, we pride ourselves in always offering our customers the most innovative and exciting delivery experience. We are proud to be early adopters of the service and play a leading role in bringing what3words to Saudi Arabia, which will improve customer satisfaction, alongside enabling faster and more reliable deliveries.’
This announcement adds to a growing number of Saudi companies who have adopted what3words’ technology, thereby creating an ecosystem of industries such as food delivery, e-commerce and mobility, where consumers can consistently use their 3 word address - and across multiple platforms. It forms part of a wider shift of the businesses across the Kingdom increasingly partnering with global organisations to ensure Saudi Arabia remains at the forefront of innovation.