Industry News | March 16, 2015

Whataburger and H-E-B Introduce Kettle-Cooked Chips

image used with permission.

Giving customers a taste of the past, Whataburger and H-E-B introduces Whataburger's new Kettle-Cooked Potato Chips. Whataburger originally offered customers potato chips when the first restaurant opened in 1950, and continued serving them until introducing french fries to the menu in 1962. To tie back to its heritage, Whataburger has created crunchy, kettle-cooked chips inspired by some of its most popular restaurant flavors.

Inspired by Whataburger's All-Time Favorite, the Honey BBQ Chicken Strip Sandwich, the flavor of the Honey BBQ chips combines a hint of salt with the sweet flavor of Whataburger's tried-and-true Honey BBQ sauce, also available at H-E-B.

The Jalapeño Ranch flavor (which is gluten free) is based on Whataburger's signature Jalapeño Ranch sauce, also available at H-E-B that was made famous on Whataburger's All-Time Favorite, the Monterey Melt burger. With the perfect combination of that same spice and tanginess in every one of these chips, it's easy to savor each and every kettle-cooked crunch.

Paying tribute to the old-fashioned (and gluten-free) potato chips originally served with each Whataburger, the Sea Salt & Pepper variety has just the right amount of sea salt and black pepper and offers a great flavor combination with a delicious and broad appeal.

"It's a thrill to recognize such a significant and exciting part of Whataburger's history with the introduction of our new Kettle-Cooked Potato Chips," says vice president of retail Mike Sobel. "We're proud to offer customers a new retail item that reminds us of Whataburger's heritage and think the crunch of kettle-cooked chips provides the perfect way to experience the bold flavors of today while giving a nod to our past."

Whether you're having them alongside a deli sandwich or just as a snack on the go, the convenient two-ounce bags of Whataburger's Kettle-Cooked Potato Chips can be enjoyed anytime throughout the day. They are available at the checkout stand in select H-E-B stores.

Whataburger launched into retail sales in spring 2013 by bottling its popular line of condiments—Fancy Ketchup, Spicy Ketchup, and Original Mustard—and making them available at H-E-B stores in Texas. Since then, new products have been added to shelves including Whataburger’s own Premium Pork Sausage; Honey Butter; Original Mayo; Whataburger’s line of Signature Sauces: Creamy Pepper, Peppercorn Ranch, Jalapeño Ranch and Honey Mustard, Whataburger’s Honey BBQ and Bold BBQ Sauces; and Whataburger’s Original Pancake Mix.

“We’re grateful for the continued support and partnership we’ve had with H-E-B for nearly two years, and are excited to see it grow with the introduction of our new Kettle-Cooked Potato Chips,” Sobel adds.

“H-E-B is proud to work with Whataburger to provide Texans with new and unique products they love and will enjoy,” says Reade Ahrens, H-E-B group vice president of grocery procurement and merchandising. “We continue to receive overwhelming customer support for the Whataburger line of products.”


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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