Industry News | March 7, 2016

Whataburger Clicks with Its Own Snapchat Account

image used with permission.

Starting today, Whataburger fans can snap for burgers as the company launches its channel on the popular photo and video messaging app Snapchat.

To celebrate the launch, Whataburger is asking fans to follow them on Snapchat to find out how they can win the prize burger lovers only dream about: a free Whataburger each week for 10 years. While the company has given away “Whataburger for a Year” in the past, this will be the first time Whataburger offers “Whataburger for a Decade” to one lucky fan.

“Whataburger’s launch into Snapchat will allow us to entertain fans, showcase the Whataburger lifestyle and, of course, highlight our delicious food,” says Pam Cox, Whataburger’s vice president of corporate communications. “We’ve seen how popular Snapchat is among our Millennial customers, and think this social platform gives us a great chance to interact with more fans in fun, new ways.

Whataburger fans can find the company on Snapchat by searching for WhataburgerLife. Here’s what social media fans had to say about wanting Whataburger to join the popular app (content provided directly from Whataburger’s Twitter page):

  • [email protected] you should make a Snapchat to show people your awesome food!!” – Marco R.
  •  “If only bae had a Snapchat @Whataburger.” – Joey S.
  • [email protected] y’all need a Snapchat so I can have you on my story.” – Michy C.

Whataburger created a strong social media presence by staying on top of the latest trends and pop culture. The company has nearly 2 million fans on Facebook, more than 500,000 followers on Twitter, and more than 135,000 on Instagram. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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