Industry News | March 4, 2013

Whataburger Heats Up Menu with Return of Spicy Ketchup

In response to customers’ overwhelming love for the condiment, Whataburger is bringing back its popular Spicy Ketchup. Beginning March 4, 2013, customers will be able to enjoy Spicy Ketchup for a limited time with their favorite Whataburger entrées.

After introducing the condiment in January 2012, Spicy Ketchup was an instant hit among customers as a bold twist to Whataburger’s traditional and popular “Fancy Ketchup.” The red jalapeño-infused ketchup was offered as a limited batch last spring before the final case was given away through a Facebook sweepstakes that garnered nearly 20,000 entries.
“We heard our customers’ requests to bring back Spicy Ketchup, and we’re pleased to reintroduce it to our menu for a limited time,” says Whataburger Group Director of Corporate Communications Pam Cox. “Our Facebook sweepstakes for the final case of our last batch was such a hit. We look forward to engaging our fans on Twitter to give away the first case of this new batch.”
Fans can enter to win the first case – 200 black-labeled tubs – of the second limited batch of Spicy Ketchup through a Twitter sweepstakes. To be eligible to win, fans must retweet the applicable Tweet on March 4 and include the hashtag #SpicyIsBack. The winner will be chosen at random from entries received during the designated 24-hour sweepstakes period. 
Family-owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand in to a thriving family of restaurants across 10 states today.
In addition to Spicy Ketchup and Fancy Ketchup, the 24-hour restaurant is known as a destination for late night dining and breakfast.

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