Industry News | February 12, 2015

Whataburger Offers Ketchup Portraits

image used with permission.

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In honor of Whataburger's 30th anniversary of its popular Fancy Ketchup cups, Whataburger is hosting a #FancySKETCHUP event on Twitter, where Whataburger fans can have their self-portrait drawn using none other than Whataburger's Fancy Ketchup. For a chance to participate, fans must tweet @Whataburger using the hashtag #FancySKETCHUP tomorrow.
Whataburger's Fancy Ketchup admirers even have a dedicated Facebook fan page with more than 20,000 fans, where fans have described the condiment as "life-changing," "best on the planet" and "ketchup of the gods."
A handpicked artist from Austin, Texas, will draw several self-portraits of Whataburger's fans tomorrow using Whataburger's Fancy Ketchup as the medium. The drawings will be shared socially with the participating customers and Whataburger's more than 2 million social media fans.
Here's how it works:
1. Fans tweet @Whataburger using hashtag #FancySKETCHUP tomorrow, February 13.
2. Several lucky social media fans will be selected to participate.
3. Portraits begin. @Whataburger will be live-tweeting the process and sharing the unique condiment creations throughout the day.
"Our fans' love for Whataburger Fancy Ketchup is pretty amazing, so we wanted to do something really fun to celebrate the 30th anniversary of our ketchup tubs," says Whataburger Vice President of Communications Pam Cox. "We're excited for the opportunity to bring our loyal fans together to celebrate this milestone, and we look forward to turning one of our most popular products into a unique, artistic social media experience."
Whataburger launched into retail sales in Spring 2013 by bottling its popular line of condiments -- Fancy Ketchup, Spicy Ketchup and Original Mustard -- and making them available at H-E-B stores in Texas. Since then, new products have been added to shelves including Whataburger's own Premium Pork Sausage, Honey Butter, Original Mayo, Whataburger's line of Signature Sauces: Creamy Pepper, Peppercorn Ranch, Jalapeño Ranch and Honey Mustard, as well as its Honey BBQ Sauce and Bold BBQ Sauce.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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