Industry News | March 10, 2015

Whataburger Pancake Mix Is Now at Retail Locations

image used with permission.

Whataburger and H-E-B announced that Whataburger's Original Pancake Mix is now available at H-E-B stores. Located in the breakfast aisle, Whataburger's Original Pancake Mix can also be used for other delicious breakfast dishes, including waffles and jalapeño-corn and cheddar muffins—just look for the recipes on the box.

The 32-ounce pancake mix uses the same ingredients and recipe used in Whataburger restaurants. Customers simply combine the mix with water and follow the instructions on the label to enjoy the light and fluffy Whataburger pancakes they love. Each package makes approximately 32 pancakes.

"Since 1950, nothing has made us more proud than to put a smile on the faces of neighbors and friends that we serve around the clock," said vice president of retail Mike Sobel. "We've had a lot of success selling our pancake mix online, so it was only natural to add them to retail shelves with our great partners at H-E-B."

Whataburger's partnership with H-E-B began in spring 2013 with the introduction of Whataburger's popular line of condiments—Fancy Ketchup, Spicy Ketchup, and Original Mustard—which were bottled and made available at H-E-B stores in Texas. Since then, new products have been added to shelves including Whataburger's own Premium Pork Sausage, Honey Butter, Original Mayo, Whataburger's Honey BBQ and Bold BBQ Sauces, and Whataburger's line of Signature Sauces: Creamy Pepper, Peppercorn Ranch, Jalapeño Ranch, and Honey Mustard.

"We continue to receive overwhelming customer support for the Whataburger line of products," says Reade Ahrens, H-E-B group vice president of grocery procurement and marketing. "We want to provide Texans with the products and brands they love, and our goal is to continue introducing new and unique items our customers will enjoy."

Whataburger pancake lovers can also purchase the signature mix for Whataburger's popular pancakes on the company's website.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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