Industry News | January 7, 2014

Whataburger Promotes Two Brand Leaders

Whataburger announced two executive team members have been promoted to new leadership roles within the company. These individuals previously held leadership roles at Whataburger and will take on expanded duties and responsibilities in each of their respective positions.


• Pam Cox, who previously served as group director of corporate communications, has been promoted to the role of vice president of communications for Whatabrands.


• David Wilson, formerly chief information officer will now serve as senior vice president and chief of staff for Whatabrands.


“We are thrilled to promote Pam and David into these expanded leadership roles. Both of them have proven their exceptional capabilities over their years with Whataburger, and I’m confident they’ll play an integral role in Whataburger’s next chapter of growth,” says Whataburger chief executive officer Preston Atkinson.


Pam Cox joined Whataburger in 2001 and has spent the last 12 years developing and overseeing the implementation of the corporate communications strategy. She is responsible for directing all internal communications activities, special events and meetings, public relations, and social media efforts for the company. The Gregory-Portland High School alumna graduated from Texas State University in San Marcos with a Bachelor of Arts in Mass Communications and began her public relations career with the Muscular Dystrophy Association.


David Wilson, a San Antonio native, graduated from The University of Texas at Austin with a Bachelor of Business Administration in Accounting. He spent 14 years as Clear Channel’s chief information officer before joining Whataburger as the chief information officer in 2011. Wilson will oversee business architecture, strategic management, information technology, and shared services. He succeeds Buddy Reno in the chief of staff position who retired at the end of 2013 after more than 30 years with Whataburger.

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