Industry News | March 30, 2016

Which Wich Awarded 'Best Loyalty Launch'

Paytronix Systems Inc., a leading provider of reward program solutions to restaurants and retailers, announced the fourth winner of its 2016 Paytronix Loyaltees Awards. Which Wich Superior Sandwiches wins the “Best Loyalty Launch” for the successful rollout of a new digital rewards program across 400 franchise restaurants. The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Which Wich Superior Sandwiches is a national fast-casual franchise chain best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. With 400 locations open or in development in 39 states and eight countries, Which Wich needed to create a rewards program that could scale across all its restaurants and that would integrate with its POS and online ordering systems. The goal for the system-wide program was to deliver value to franchisees while delivering an exceptional guest experience that accentuates the overall brand.

In October 2015, Which Wich rolled out its Vibe Club Rewards program across all of its 400 locations. Which Wich chose a simple-to-understand program that would enable it to capture insightful member data. This empowered restaurant franchisees with the ability to localize marketing messages—targeted engagement of loyalty members, leveraging tools built into the Paytronix Reward Program software.

Guests were able to quickly recognize the value proposition and join the program, earning points for each type of item purchased as they worked toward the promise of a free 7-inch Wich. Guests earn and can redeem rewards when ordering online, too, with direct integration to the online ordering platform and the Which Wich mobile app.

The results of the program drove immediate enrollments chain-wide in the Vibe Club Rewards program. In just two months, total same-store registration counts skyrocketed by more than 250 percent. Penetration rate rose to reach more than 35 percent of the Which Wich customer base (number of Vibe Club Rewards checks as a percentage of overall checks).

Most importantly, Which Wich saw a direct spike in visits.

“The Which Wich teamed up with our Data Insights team who delivered clarity among the fire hose of new data its rewards program was generating. Applying that knowledge to target and engage its loyal customers is delivering real impact,” says Andrew Robbins, president, Paytronix Systems Inc. “The results continue to be impressive. Which Wich is already leveraging the new program to motivate behavior among its guests.”

Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior—breaking new ground with relevant offers that leverage data collected by loyalty programs and through all of today’s guest touch points from Point of Sale to mobile engagement.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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