Shortly after opening the very first Which Wich location more than 15 years ago, Jeff Sinelli found inspiration in a painting he encountered while on vacation in Italy. The painting by David Dalla Venezia depicts a man leaping over a large chasm. For Sinelli, this was the perfect metaphor to illustrate his philosophy towards business. He adopted the theme of that painting for his personal “Vibe” emblem as a reminder of the need to “take a leap” in order to achieve success.
Now, Which Wich fans have the chance to achieve success in the form of four years of free food with the company’s launch of the Leap Day Giveaway promotion.
Between February 17 and February 29, all guests subscribed to the brand’s Vibe Club Rewards program who purchase a wich, salad, lettucewich or wrap will be entered into a grand prize drawing to win free Which Wich until the next Leap Day in 2024.
“After we celebrate Leap Day 2020, we will have to wait another four years to celebrate again. So, why not some Which Wich for the long wait?” says Jeff Sinelli, founder, CEO and Chief Vibe Officer of Which Wich. “The idea of taking a leap is ingrained in the DNA of Which Wich and it’s also part of the philosophy that I incorporate into how I approach both business and my personal life. With the Leap Day Giveaway, one lucky fan will get to spend the next four years knowing that they’ve got free Which Wich guaranteed.”
The winner of the Leap Day Giveaway will be chosen on Monday, March 2, 2020 and receive a coupon for a free 7-inch added to their Vibe Club account each week for the next four years.
To kick off 2020, the Dallas-based game-changing sandwich brand also introduced the Wicked Wednesday campaign where every Wednesday a Regular Wicked is available for just $5 for all guests. The Wicked, one of the very first sandwiches offered by the 15+ year old brand and one of the brand’s most popular Signature items, features turkey, ham, roast beef, pepperoni, and bacon, plus the choice of three cheeses and any additional toppings.