Industry News | June 8, 2015

Which Wich Debuts New Digital Ordering Option

image used with permission.

Which Wich, the award-winning, national, fast-casual sandwich brand, today announced its partnership with Olo, the leading provider of online and mobile ordering solutions for the restaurant industry. The partnership debuts a new mobile app and digital ordering program, giving loyal fans the option of ordering and customizing their favorite hand-crafted superior sandwiches online via web and smartphone platforms at, Apple’s App Store, and Google Play.  

Which Wich, known for its interactive in-store ordering experience, will now offer guests the ability to order and pay online or via their mobile device. Customers are able to arrive at the restaurant, Skip the Line, grab their food, and go. The new program allows guests to choose from more than 50 sandwiches and customize their “wich” with the freshest meats, cheeses, and more than 60 toppings and order from anywhere. Guests can earn points and redeem rewards with integration to Paytronix.

“We are excited to take the lead on extending our unique in-store experience to the digital realm,” said Jeff Sinelli, founder and CEO of Which Wich.

“Which Wich’s in-store ordering has always stood out, giving guests full control of their experience by allowing them the time and choices to create their own craveable wich,” says Noah Glass, founder and CEO of Olo. “We are proud to work with the restaurant to give busy, on-the-go customers another way to customize their orders online, pay ahead, skip the line, and enjoy.”

The new app integrates to Paytronix’s guest engagement platform, allowing guests to earn and redeem rewards and gifts as they place orders.

“We’re excited for the opportunity to extend and strengthen guest relationships through rewards, gift engagements, and promotions—all tied directly to the POS and Olo’s online ordering platform,” says Andrew Robbins, president of Paytronix. “We look forward to helping propel Which Wich’s growth by providing them with the tools to help gain a greater understanding of their guests.”


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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