Industry News | March 31, 2015

Which Wich Feeds 100,000 with Project PB&J

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Which Wich plans to feed 100,000 people in need by making and donating peanut butter and jelly sandwiches to local organizations across the country on April 2 as part of the brand’s Project PB&J program. The event will be taking place at Which Wich restaurants across the U.S.

Each local Which Wich owner has committed to making and donating at least 100 peanut butter and jelly sandwiches to a local nonprofit. Some of the organizations that Which Wich is partnering with include local Boys and Girls Clubs, homeless and emergency shelters, and transitional housing centers.

“All of our franchisees share a passion for giving back to their local communities,” sats Jeff Sinelli, founder and CEO. “I have always believed that a simple peanut butter and jelly sandwich can change the world, and we hope to make a significant impact in our communities by feeding 100,000 people on Thursday.”

The Spreading Party is linked to Which Wich's philanthropic campaign, Project PB&J, where for every PB&J bought, one is donated to a local organization, and another is banked in the brand's global fund for emergency situations.

“Our goal this year is to surpass our efforts in 2014 by donating at least one million PB&J sandwiches,” Sinelli says. “Through the dedication of our franchisees, I am confident that we will reach this goal and continue to make a positive impact on the world.”

The company currently has locations in 38 states and the United Arab Emirates, Mexico, Panama, and Guatemala. Which Wich is rapidly expanding and territories are available across the United States with a heavy focus in the Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans, and D.C.-Baltimore areas for growth. The brand is also looking forward to expanding internationally in 2015 with openings in Qatar, Bahrain, Kuwait, Lebanon, and Saudi Arabia.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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