PepsiCo and Which Wich Superior Sandwiches, the award-winning fast casual sandwich concept, announced a new partnership in which PepsiCo will become the exclusive beverage provider for more than 400 locations across the country, beginning in April 2019.
In addition to iconic Pepsi-Cola, Which Wich customers will now have access to a curated offering from PepsiCo's broad beverage portfolio, which includes fan favorites like Mountain Dew, Lipton and Aquafina.
"The innovative spirit of PepsiCo aligns with the brand personality of Which Wich and this partnership gives us the flexibility to explore and bring our guests a wider range of products and a richer Which Wich experience," says Jeff Sinelli, founder, CEO and Chief Vibe Officer of Which Wich. "We are as excited about working with PepsiCo as they are about working with us, which is important in a relationship and creates a strong foundation to do some amazing things together moving forward."
Which Wich and PepsiCo are also looking forward to bringing customers new culinary experiences utilizing PepsiCo's Frito Lay snack brands, many of which are already found at Which Wich locations.
"We are thrilled for the opportunity to partner with Which Wich, an inspirational company that is committed to their customers and brings a creative lens to everything they do," adds Hugh Roth, chief customer and business development officer, PepsiCo Global Foodservice. "In addition to making our broad food and beverage portfolio accessible to Which Wich customers across the country, we are particularly excited to partner with the Which Wich team to leverage PepsiCo's world-class design and insights-driven innovation capabilities to build exclusive new experiences and offerings for Which Wich customers."