Industry News | January 13, 2015

Which Wich Plans For Record-Breaking PB&J Giveaway

image used with permission.

Which Wich plans to make and donate more than 21,000 peanut butter and jelly sandwiches to local organizations across Dallas on January 15 as part of the brand’s Project PB&J program. The event will begin at 9:00AM at the Sheraton, 400 North Olive St, Dallas, Texas.

The donation will be prepared during the brand’s franchise conference with the help of hundreds of Which Wich franchisees and corporate team representatives, as well as dozens of volunteers from local charities and organizations. The volunteers will join forces to break the current Guinness World Record of 20,975 sandwiches made in an hour.

“As a Dallas-based brand, we’re particularly excited to be giving back to the community that has so warmly embraced us,” says Jeff Sinelli, founder, CEO and “chief vibe officer” behind the booming sandwich brand. “I believe a simple peanut butter and jelly sandwich can change the world, and we hope to make a significant impact in our community with our record-breaking Spreading Party.”

To ensure that the PB&J sandwiches help feed those who need them most in the greater Dallas area, Which Wich has committed to donating the sandwiches to 20 organizations. These include:

·      The Salvation Army DFW

·      Our Calling

·      The SoupMobile

·      Boys & Girls Club of Greater Dallas

·      Big Brothers Big Sisters Lone Star

·      Foster Kids Charity

·      Genesis Women’s Shelter & Support

·      Dallas Casa

·      The Bridge North Texas

·      Metrocrest Services

The event is in support of Which Wich’s newly launched philanthropic campaign, Project PB&J, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.

The Spreading Party will be generously supported by Hormel Foods Corporation, who will provide the Skippy Peanut Butter, and the J.M. Smucker Company, who will provide the Smuckers Grape Jelly.

 “In 2015, we’re setting a system-wide goal to make over 1 million PB&J sandwiches,” Sinelli says. “If we do that, that’s a whole lot of sandwiches, and a whole lot of effort, and a whole lot of people who will be able to put something in their stomach that might not otherwise have that opportunity.”

Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large-scale areas of need. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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