White Castle announced the addition of the new Turkey Slider to its expanding and ever-craveable retail product line. The new Turkey Slider, made with a Butterball all natural white meat turkey patty, topped with smoked cheddar cheese and served on a White Castle signature bun, will begin to arrive on shelves in March and adds to a diverse lineup of retail offerings available at grocery, mass, dollar and convenience stores across the U.S.
Since becoming one of the first restaurant brands to offer its menu items in retail over 30 years ago, White Castle has been innovating to add new products that cover every hunger. Today, White Castle’s retail lineup has grown beyond hamburgers and cheeseburgers to include Chicken Sliders, Veggie Sliders, Black Bean Sliders and four variations of breakfast sliders. The Turkey Sliders are available in packs of four and can be easily microwaved and enjoyed in minutes.
“At White Castle, we’ve long been innovating in our restaurants to offer bold flavors for every palette. When we brought The Original Slider to retail over 30 years ago, we were amazed at the instant demand,” says Jamie Richardson, vice president at White Castle. “Today, we’re proud to offer menu items, both in our restaurants and in retail stores, that satisfy the many different cravings of our fans and the Turkey Slider is yet another addition.”
Beginning January 23, White Castle will air its first national radio flight dedicated to its many retail offerings, with a reminder for Cravers to stock up their freezers on sliders for the winter months. Football fans across the country will also have a chance to hear the radio spots during the big game on February 3, 2019.
“Nothing completes a game day celebration like sliders to share, so we’re excited to share the news with radio listeners everywhere to grab a few boxes for the game,” says Richardson.