Coca-Cola North America recognized White Castle for the quick-service chain’s support of veterans of the U.S. military in 2008-2009.
Coca-Cola North America (CCNA) president Sandy Douglas presented the fourth annual President’s Award to Bill Ingram, White Castle president and CEO, during the tenth annual CCNA Veterans Day observance November 10 at the company’s Atlanta headquarters.
White Castle was an exclusive partner in the Coca-Cola Vault “Honoring the Uniform: Calling for Support” program November 9-23, 2008, and promoted it by distributing postcards in each of the company’s 415 units.
The Vault program encouraged people to write messages of support on pre-addressed postcards, which could be found on special camouflage-themed VAULT packages and on MyCokeRewards.com. The postcards were to be dropped in the mail with a first-class stamp and would arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season.
White Castle team members encouraged White Castle customers to send postcards to the troops, and more than 10,000 cards were sent in total, providing a much-needed morale boost to the troops, particularly during the Holiday season.
To further support the troops, White Castle hosted 25 radio remotes on Veteran's Day 2008 at several units, inviting consumers to stop by and sign oversized 6-foot-by-8-foot postcards, which were later sent through the USO to the troops. White Castle also featured camouflage four-cup carriers as part of the “Honoring the Uniform” program.