White Castle and Bellisio Foods have announced a partnership to bring White Castle’s popular Chicken Rings to retail outlets across the U.S.
White Castle Chicken Rings are the new, delicious addition to the freezer aisle for Craver Nation, debuting in two flavors, Original and Spicy, in summer 2022. Made with tender, juicy white meat chicken and lightly breaded to perfection in a fun ring shape, White Castle Chicken Rings deliver bold, crispy taste. Packaged in a stand-up, resealable pouch, they’re ready to satisfy every crave anytime.
“We are thrilled to support the expansion of the White Castle retail portfolio,” says Steve Young, CEO of Bellisio Foods, Inc. “With consumers turning to the frozen aisle for new innovation, and snacking at home doubling over the past two years, this is the perfect time to fulfill consumer needs for more delicious options.”
“This partnership accelerates offering one of our most craveable restaurant menu items to retailers nationwide,” says Lynn Blashford, chief marketing officer at White Castle, “We are excited to give shoppers the ability to discover a high-quality, fun-to-eat product that runs rings around the competition.”
White Castle, famous for its craveable portfolio of Sliders and sides, celebrates its 35th birthday in retail this year. In 1987, the company was the first fast-food chain to launch a retail division, and today is a category leader in frozen Sliders, available in retailers large and small, in all 50 states. White Castle Chicken Rings, the latest in White Castle’s retail innovations, are also expected to be available nationwide.
White Castle and Bellisio Foods are exploring other grocery portfolio expansion opportunities and hope to announce more soon.