Since 1995, more than 17 million premiums bearing Jack's likeness, including bendable figures and antenna balls, have been sold, proving that Jack has struck a cord with his customers and collectors.
Jack's persona is so popular, a framed picture of Jack antenna balls, reproduced from a television commercial, recently sold for $710 on eBay's Web site. The buyer was a big Jack fan, even though she lived in a state—Georgia—in which no Jack in the Box restaurants operate.
The Wide World of Jack bendable figures will be available for a limited time only. Jack in the Box Inc. (NYSE: JBX) operates and franchises more than 1,600 quick-serve restaurants and has systemwide sales of nearly $2 billion. With headquarters in San Diego, the company has approximately 42,000 employees and operates in 15 states.