Industry News | August 27, 2014

Wienerschnitzel Announces Fifth-Annual Cash Sweepstakes

Wienerschnitzel is giving guests even more chances to win big during its fifth-annual Cash in on a Corn Dog sweepstakes. Beginning August 25, just by purchasing a fan-favorite corn dog, guests can rake in prizes including free corn dogs, cash, and gift cards, along with the $1,000,000 grand prize.

The rules of the sweepstakes are simple. Each corn dog stick will display either an Instant Win prize including free corn dogs and mail–in cash prizes, or a code to enter online. For the first year, Wienerschnitzel is giving away $1,000,000 when a participant matches two sticks, one printed with the word “Wiener” and the other printed with the word “Schnitzel.” With 900,000 free corn dogs on the line, fans have a one in five chance of winning.

Wienerschnitzel has added a separate social media component where participants will have opportunities to earn bonus entries towards online prizes including a chance at six $1,000 cash prizes, as well as a chance to win a $10,000 grand prize just for playing online. Fan can follow Wienerschnitzel on Twitter and Instagram, share the game with friends, or join the Wiener Lovers email club to receive hundreds of extra entries.

“Along with upping the ante to a $1,000,000 grand prize, we’ve made some exciting changes to the Cash in on a Corn Dog in-store and online games in order to give our fans even more chances to win bigger than ever” says Tom Amberger, vice president of marketing. “Cash and Wienerschnitzel’s famous Corn Dogs are a winning combination, and in our fifth year, the odds have never been better to come out on top!”

The Cash in on a Corn Dog sweepstakes will be supported with television and radio advertising, email and online marketing, public relations, social media, and in-store point-of-purchase materials. Throughout the campaign, the new Wiener Wag vehicle will also be making stops throughout Southern California to promote the sweepstakes and give away free corn dogs.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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