Industry News | February 8, 2016

Wienerschnitzel Brings Back Fan-Favorite Pastrami

image used with permission.

Wienerschnitzel announced the return of Pastrami, available for a limited time beginning February 8. To bring back this fan-favorite, Wienerschnitzel enlisted a talented dance crew, original music from award-winning producer Quincy Jones III, as well as industry leading choreographer Hi-Hat, who has worked with the likes of Missy Elliot, Rihanna, and Kanye West, to create the first ever Pastrami-inspired music track and dance commercial.

“Our fans like to have a good time and celebrate exciting events, and the return of Pastrami to Wienerschnitzel is definitely something to celebrate,” says Doug Koegeboehn, Wienerschnitzel’s CMO. “Our Pastrami Party commercial is inspired by America’s fascination with ‘dance crews,’ so we combined our food, our restaurants, a custom song, and a popular dance crew to create something memorable because at Wienerschnitzel, it’s more than just great food; it’s a great experience.”

Available for a limited time, guests can get their “yum on” at Wienerschnitzel with pastrami, served three different ways:

Pastrami Sandwich – 5 ounces of flavorful pastrami topped with Swiss cheese, mustard, and pickles and stacked between two slices of rye bread

All Beef Pastrami Dog – Angus beef hot dog topped with pastrami, Swiss cheese, mustard, and a pickle spear inside a freshly steamed hot dog bun

Pastrami Chili Cheese Fries – our famous, secret recipe chili, shredded Cheddar cheese, pickles, pastrami, and mustard all atop a generous portion of golden fries

In addition to the new Pastrami menu items, Wienerschnitzel is introducing its new handcrafted Cream Soda and S’mores Shake. Available for a limited time, the two new seasonal beverages pair with any Pastrami menu item.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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