Industry News | September 13, 2016

Wienerschnitzel Brings Back Grilled Bratwurst for Oktoberfest

To enhance the German favorite even more, Wienerschnitzel has introduced a brand new soft and chewy pretzel bun. Wienerschnitzel
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Wienerschnitzel is celebrating its “sort of German” roots with the return of Grilled Bratwurst. Through the end of October, fans can enjoy this authentic grilled sausage topped with mustard and kraut or mustard and grilled onions. To enhance the German favorite even more, Wienerschnitzel has introduced a brand new soft and chewy pretzel bun to complement the savory flavor of these delicious grilled brats.

“We know our fans love any reason to celebrate, and there is no bigger party in the world than Oktoberfest,” says Doug Koegeboehn, Wienerschnitzel’s chief marketing officer. “Wienerschnitzel is home to America’s favorite hot dogs, so you better believe our grilled brats are ridiculously delicious. We’re looking forward to having some fun and celebrating this historic holiday because nothing says Oktoberfest more than bratwurst, especially in our new pretzel bun.”

Guests can add a taste of Oktoberfest to any Wienerschnitzel hot dog item with the option to substitute a grilled bratwurst. Additionally, fans can upgrade any hot dog with the new pretzel bun for an additional charge.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.