July is National Hot Dog Month and the 53rd anniversary of Wienerschnitzel. To celebrate, the company is rolling back prices on three classic Hot Dogs on Sunday, July 20. In honor of its 1961 founding year, participating Wienerschnitzel locations are offering fans its original Chili Dog, Mustard Dog, or Kraut Dog for 61 cents each.

“National Hot Dog Month, which also happens to be our anniversary month, is always a great opportunity to have some fun with our guests and express our appreciation for the support they’ve shown us over the years,” says Tom Amberger, VP of marketing for Wienerschnitzel. “The much-anticipated anniversary celebration with throwback pricing is a guest favorite that we look forward to almost as much as our fans.”

Wienerschnitzel has come a long way since it began as a single hot dog stand in Wilmington, California. While the company has grown to 350 locations and sells more than 120 million hot dogs a year, its focus remains on the authenticity of the brand.

Marketing & Promotions, News, Wienerschnitzel