Industry News | May 18, 2016

Wienerschnitzel CEO Goes Undercover in CBS's Hit Show

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Wienerschnitzel’s CEO Cindy Galardi Culpepper will appear on the 100th episode of the CBS hit series “Undercover Boss.” The episode, which follows Culpepper’s journey as she works alongside restaurant crew members, will air at 9 to 10 p.m. PT/ET on Sunday, May 22 on CBS.                                

“Having the opportunity to interact with Wienerschnitzel crewmembers on such an intimate level was a truly humbling and life-changing experience,” Culpepper says. “From mopping floors to assembling our famous chili cheese dogs, I worked alongside dedicated employees and learned their personal stories firsthand.”

Disguised with a nose ring and dark hair with purple highlights, Culpepper, who went undercover as “Louise,” visited Wienerschnitzel locations in Arizona, Utah, and Texas where she took on various roles including drive-thru operator and manager trainee. She also went incognito as an employee at vendor partner Kent Quality Foods, which makes Wienerschnitzel’s proprietary hot dogs, in Grand Rapids, Michigan.

“I wanted to go undercover as part of a continued effort to fulfill our brand promise of ‘serving food to serve others,’ a commitment that applies to our crew members, guests, the communities we serve, and our franchise partners,” Culpepper says. “Through this experience, I’ve gained an unvarnished view of the inner workings of our restaurants and the individuals who are the backbone of the organization. I’ve met people who I am beyond proud to have representing Wienerschnitzel, and it was a true joy to create new opportunities for those who do so much for our brand.”

“Undercover Boss,” in its seventh season, is a two-time Emmy Award–winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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