Industry News | August 31, 2017

Wienerschnitzel Debuting Quarter-Pound Sausages

Fans of traditional German and Italian sausage will have a whole new reason to celebrate during the annual Oktoberfest folk festival this year—courtesy of "The World’s Largest Hot Dog Chain”

Irvine, California- based Wienerschnitzel is adding gourmet bratwursts and Italian sausages to its menu, for limited time offer to celebrate the world’s largest folk festival. In honor of the internationally-celebrated holiday famous for its traditional German food, music and beer, the national 331-restaurant chain will offer both gourmet quarter-pound sausages from September 4 through October 29, at participating locations.

Wienerschnitzel Bratwurst is served traditional-style with grilled onions and mustard on a warm, brat bun while the Italian sausage is topped with peppers, onions and mustard. According to the brand, both new offerings deliver the authentic taste visitors would experience at a traditional Oktoberfest celebration.

“Oktoberfest is all about fun, families and great food—and so is Wienerschnitzel,” says J.R. Galardi, executive vice president at Wienerschnitzel. “People know us for our German name and world-famous hot dogs, so it’s exciting to bring these two elements together and deliver the authentic taste and spirit of Oktoberfest right at our restaurants nationwide.”

Wienerschnitzel will support the limited-time offering with original 30-, 15- and 10-second TV commercials created by Amusement Park of Santa Ana, California. The advertisements will air in 13 markets throughout the Western regions as part of an integrated campaign including digital, social, PR and in-store activities.

Celebrating “National Wiener Schnitzel Day” like no other restaurant really could, Wienerschnitzel is offering a free Chicken Schnitzel sandwich with any purchase, to mark the September 9 national food holiday.

The chain is celebrating the official national holiday by giving customers any one of three different schnitzel sandwiches for free. To receive the free sandwich, guests need to show a printed or digital coupon when ordering. The coupon can be downloaded online and presented at a local Wienerschnitzel. There is a limit of one coupon per visit per person, valid only on September 9 at participating Wienerschnitzel restaurant locations.

“What better way to celebrate ‘National Wiener Schnitzel Day’ than at Wienerschnitzel?” says J.R. Galardi, executive vice president at Wienerschnitzel. “Since it’s right there in our company name, we wanted to offer our guests a modern take on this centuries-old classic, with one of our Chicken Schnitzel sandwiches.”

Wienerschnitzel uses a crispy, potato chip-breaded chicken patty served on a toasted bun as part of the restaurant’s unique recipe. Guests can choose from the Classic Ranch Chicken Schnitzel Sandwich with fresh lettuce, tomato, pickles and ranch dressing; the BBQ Bacon Chicken Schnitzel Sandwich topped with bacon, American cheese, grilled onions and BBQ sauce; and the Blazin’ Bacon Guacamole Chicken Schnitzel Sandwich topped with bacon, guacamole, Blazin’ sauce, fresh lettuce and tomato.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.