Wienerschnitzel announced that Ted Milburn was named director of franchise development. Millburn will apply his more than 25 years of experience in sales and franchise growth to lead Wienerschnitzel’s domestic expansion initiatives.
“With our heightened focus on franchise development, Ted is an incredibly valuable addition to the Wienerschnitzel team,” says Cindy Galardi Culpepper, CEO of Wienerschnitzel. “Given our continued year-over-year sales increases and many franchise advancements in motion, Wienerschnitzel is primed for substantial nationwide expansion.”
Under Milburn’s direction, Wienerschnitzel is overhauling its franchise marketing tools and increasing its industry trade presence as the company pursues national growth. In addition, both new and existing Wienerschnitzel franchisees will have the opportunity to adopt the recently introduced “Heritage” building design, which features a smaller footprint and, at a lower cost of entry, takes advantage of real estate where most competitors will not go.
“I’m honored to join the Wienerschnitzel team during this very exciting time, and I look forward to leveraging my industry knowledge to help grow the brand,” Milburn says. “Wienerschnitzel already holds a special place in the hearts of many, and the company is making great strides to bring its unique products and signature experience to new guests across the country.”
Previously, Milburn worked with internationally recognized companies, including Nestle Toll House Café, where he led North American franchise efforts for its café concept, and directed franchise development for brands under the Kahala Corp. umbrella.
Wienerschnitzel has 320 locations in 10 states. The company is recruiting passionate franchise partners with a strong entrepreneurial spirit, and is awarding a variety of franchise opportunities including area development, single unit, and non-traditional venues such as convenience stores.