Wienerschnitzel, home of America’s favorite chili dog, inked a three-unit development agreement with PBA Properties to build Wienerschnitzel restaurants throughout San Antonio, Texas. With a significant presence throughout the Southwest, including 39 Texas locations, PBA Properties will further expand the brand’s statewide footprint in the target growth market of San Antonio. PBA Properties, with a combined 24 years of experience, plans to open its first location in early 2017.
“With a proven track record of success in Texas, we saw tremendous opportunity for Wienerschnitzel to thrive in the San Antonio market,” says franchisee Patrick Alba of PBA Properties. “We were looking to diversify our franchise portfolio and recognized Wienerschnitzel as a smart business investment for a multitude of reasons including low food costs, ease of operation, unique product offerings, and a forward-thinking marketing strategy. Not to mention Wienerschnitzel is backed by a more than 50-year legacy; this made us feel extremely secure in our decision.”
With a refreshed focus on franchise expansion, Wienerschnitzel has overhauled its franchise marketing tools and increased its industry trade presence as the company pursues national growth. In addition, both new and existing Wienerschnitzel franchisees will have the opportunity to adopt the recently introduced “Heritage” building design, which features a smaller footprint and, at a lower cost of entry, takes advantage of real estate where most competitors will not go.
“Based on the growing AUV numbers we’ve consistently seen coming out of our Texas stores, it’s clear that there is a real demand for the Wienerschnitzel concept throughout the entire state,” says Ted Milburn, director of franchise development at Wienerschnitzel. “We are primed for nationwide expansion and we’re proud to add PBA Properties to our growing Wienerschnitzel family.”
Wienerschnitzel currently has 320 locations in 10 states. The company is recruiting passionate franchise partners with a strong entrepreneurial spirit, and is awarding a variety of franchise opportunities including area development, single-unit, and nontraditional venues such as convenience stores.
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