Industry News | October 23, 2017

Wienerschnitzel Launches New Chili Cheese Tamales

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Wienerschnitzel is making the holidays a whole lot more delicious with its new chili cheese tamales. Shredded beef tamales have long been a tasty, traditional holiday treat, and this year Wienerschnitzel is bringing them to its customers the Wienerschnitzel way, topped with its famous chili and cheddar cheese. Guests can get the Classic with just chili and cheese, or can try one topped with guacamole, jalapeños and chili and cheese … and for those looking to take a bite out of the Southwest, Hatch green chiles with, of course chili and cheese.

“We want to show our guests that there’s more than just great hot dogs at Wienerschnitzel,” says J.R. Galardi, Wienerschnitzel executive vice president. “I love celebrating the holidays by eating tamales and now everyone can get them our way, featuring our world-famous Chili and other unique ingredients.”

Internal research has shown that Wienerschnitzel customers love to celebrate holidays and events with friends and families. These new tamales are perfect for any holiday gathering or when craving something delicious at lunch or dinner.

This limited-time offer is available starting October 30 through December at participating Wienerschnitzel restaurants nationwide. Wienerschnitzel will support the offering with a multi-media marketing campaign including original 30-, 15- and 10-second TV commercials created by Amusement Park of Santa Ana, California. The ads will air in both English and Spanish.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.