Industry News | January 12, 2016

Wienerschnitzel Partners with Feld Motor Sports

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Wienerschnitzel, the world’s largest hot dog chain, announced its newest Monster Energy Supercross partnership with Feld Motor Sports, the world leader in specialized arena and stadium-based motor sports entertainment, for select 2016 West Coast Supercross races. Upping its sponsorship level at the West Coast events, Wienerschnitzel will have the opportunity to engage with over 45,000 fans at every race.

“We are amped to partner with a renowned organization like Feld Motor Sports as we continue to grow our presence at Supercross,” said Wienerschnitzel Visionary Director, Rico Ferrante. “We love the racing environment, but we especially love the Supercross fans!  We look forward to a fun-filled 2016 season as an official sponsor of this much-anticipated series.”

Wienerschnitzel is an official partner of the following races throughout the 2016 Supercross West Coast series:

·         January 9 – Anaheim, California

·         January 16 – San Diego, California

·         January 23 – Anaheim, California

·         January 30 – Oakland, California

·         February 13 – San Diego, California

·         April 2 – Santa Clara, California

·         May 7 – Las Vegas, Nevada

With this new level of partnership, Wienerschnitzel will have a large pit presence at the races as well as promotional mentions via a variety of media vehicles including television and radio broadcast. Attendees at select West Coast Supercross events will have the opportunity to cheer on local dachshunds competing on the track for the title of “Fastest Wiener in the West” during the Wienerschnitzel Wiener National race. 

“Feld Motor Sports and Monster Energy Supercross are grateful for the support of Wienerschnitzel,” says Aaron Anderson, director of sponsorship and strategic alliance at Feld Entertainment. “Starting with the Joe Gibbs Racing Motocross partnership, and then expanding to support the Supercross racing series displays Wienerschnitzel’s strong commitment to the sport.”

Wienerschnitzel fans are encouraged to enter the #Wienercross online sweepstakes for weekly chances to win tickets to select races, along with other sweet prizes. One lucky fan will win the grand prize of a Supercross Finals VIP trip for four in Las Vegas.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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