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Wienerschnitzel announced its newly formed partnership with 4 Wheel Parts—the global leader in off-road, Jeep, and aftermarket performance products—and Smittybilt—a supplier of innovative truck and SUV accessories to thousands of active dealers and distributors worldwide. To kick off the relationship, Wienerschnitzel will join the two brands and event sponsors at the 2015 Nitto King of the Hammers Presented by 4 Wheel Parts, deemed one of the toughest and largest four-wheel-drive, off-road-vehicle races where contenders battle through a 200-mile natural terrain course. The series of races will take place February 1–6, 2015 at Means Dry Lake in Landers, Calif.
At the eighth annual King of The Hammers, which will be the largest to date, Wienerschnitzel will serve hot dogs at several race events, including the Smittybilt Every Man Challenge Contingency Party on February 4, and the 4 Wheel Parts Every Man Challenge Competitor’s Barbeque on February 5. Race contestants, vendors, and an anticipated crowd of more than 60,000 will be the first to experience this exciting collaboration of brands.
“The partnership with 4 Wheel Parts and Smittybilt is an amazing opportunity to team up with well-established and highly respected brands in the automotive racing industry, as we work to increase our presence in the space,” says Wienerschnitzel’s chief visionary officer, J.R. Galardi. “We’re excited to give race fans a taste of what’s to come as we continue to plan fun activations together with these exceptional brands.”
“Devolping dynamic relationships with innovative partners is one of the cornerstones of the success for our 4 Wheel Parts and Smittybilt brands,” says Dan Mickelsen, director of marketing for Transamerican Auto Parts. “This unique collaboration with Wienerschnitzel at this year’s King of the Hammers provides us with a fantastic opportunity to engage with competitors and spectators alike as we initiate what promises to be a tremendous partnership.”
To celebrate the new partnership, Wienerschnitzel will be giving away King of The Hammers tickets on Facebook and Instagram leading up to the event.