Industry News | September 1, 2015

Wienerschnitzel Raises Awareness for Bone Marrow Registry

image used with permission.

Wienerschnitzel, the world’s largest Hot Dog chain, has partnered with the McGrath family and its efforts to raise awareness for the ‘Be the Match’ organization, which is the largest and most diverse bone marrow registry in the world. Rhowan and Bergen McGrath, the daughters of legendary motocross champion Jeremy McGrath, started selling homemade lemonade at their father’s races to help raise money for the bone marrow organization after their mother, Kim, was diagnosed with leukemia and in need of a bone marrow transport. This diagnosis came only two years after Kim beat breast cancer. Wienerschnitzel has and will continue to supply the McGrath Lemonade Stand with hot dogs for sale at each Lucas Oil off-road race event throughout the 2015 race season. The company will also match funds raised up to $1,500 to benefit the organization.

“We are honored to partner with the McGrath family to help raise awareness and funds for this meaningful cause,” says Wienerschnitzel’s chief visionary officer J.R. Galardi. “As a family owned and operated brand, we are inspired by Rhowan and Bergen, who have decided to make a positive impact in their communities and fight for something they believe in at such an early age.”

Additionally, Wienerschnitzel will support the McGrath family by sponsoring the truck driven by 10-year-old Rhowan in the Junior 2 Trophy Truck class of racing. Throughout the family’s philanthropic journey, they have hosted 40 marrow drives that have resulted in over 4,000 new Be the Match members and 17 lifesaving matches. The simple donor registration process consists of filling out a few forms and completing a quick cheek swab that can lead to saving lives.

“I feel blessed to not only have the support of my precious family, but to also have our efforts backed by such a well-respected brand as Wienerschnitzel,” says Kim McGrath, whose life was saved by a bone marrow transplant in 2012. “I am confident [that] this partnership will aid in our mission to communicate the simplicity and selflessness of becoming a bone marrow registrant.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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