Industry News | March 19, 2015

Wienerschnitzel to Serve at Lucas Oil Off Road Races

image used with permission.

Wienerschnitzel, the world’s largest Hot Dog chain, will support its latest automotive partnership with 4 Wheel Parts, the global leader in off-road truck and Jeep aftermarket performance products, at the 2015 Lucas Oil Off Road Races. Wienerschnitzel will serve hot dogs and chili dogs at the 4 Wheel Parts hospitality tent during select events at the Lucas Oil short course race series, deemed one of the world’s most intense off-road competitions. Wienerschnitzel will support 4 Wheel Parts president, CEO, and driver, Greg Adler, No. 10, in the Pro 4 racing division as an extension of the developing collaboration between 4 Wheel Parts parent company, Transamerican Auto Parts, and Wienerschitzel.

Wienerschnitzel will be present as the season kicks off at Lake Elsinore Motorsports Park on March 21, 2015, with additional appearances in California, Utah, and Nevada.

“We could not be more excited about extending our partnership with Greg Adler and the 4 Wheel Parts team while supporting these extreme off-road events,” says Wienerschnitzel’s chief visionary officer J.R. Galardi. “We’re looking forward to expanding our footprint in the racing world, while serving our world-famous hot dogs to the race community!”

4 Wheel Parts Director of Marketing, Dan Mickelsen shared his enthusiasm for this new facet of the growing partnership. “The Greg Adler Motorsports program provides us with an outstanding opportunity to expand our relationship with Wienerschnitzel,” he says. “Short-course off-road racing is one of the most exciting and dynamic forms of motorsports there is and we are thrilled to have our friends at Wienershtzel along with us for the ride.”

To celebrate Wienerschnitzel’s participation at the 2015 Lucas Oil Off Road Races, #Racing4Wieners event ticket giveaways will be held on Wienerschnitzel’s Facebook and Instagram pages.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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