Industry News | February 23, 2015

Wienerschnitzel Unveils "Peel & Win" Sweepstakes

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Wienerschnitzel, the world’s largest hot dog chain, is celebrating its title as the official hot dog of Joe Gibbs Racing Motocross (JGRMX), with an exciting motocross-themed, on-the-cup sweepstakes. Beginning today, chili dog and race fans alike are encouraged to visit Wienerschnitzel to purchase a medium drink featuring a game piece to win one of many prizes. From instant free food to GoPro cameras and Yamaha Dirt Bikes, every medium drink is a winner. One cup will reveal four tickets to the 2015 Motocross Finals in Las Vegas, complete with round-trip airfare, two nights’ hotel accommodations, and $500 spending cash (valued at approximately $5,000).

The rules of the sweepstakes are simple. All medium drinks, which have been designed with a motocross-theme for the sweepstakes, feature a “Peel & Win” game piece. Free food and buy-one-get-one offers may be redeemed instantly.

“We received such an incredible response from our JGRMX social media sweepstakes that we decided to carry the fun over into our restaurants, in a way where everybody wins!” says Wienerschnitzel chief visionary officer, J.R. Galardi. “It’s exciting to connect with fans on a new level and tie into the things they love, like action sports; and this sweepstakes is a fun way to reward our guests for their support.”

The on-the-cup “Peel & Win” Sweepstakes is available at participating locations through April 5, 2015, or while supplies last. Customers pay all applicable sales tax. All game pieces must be redeemed by May 31, 2015. 


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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