Industry News | August 4, 2010

Will Red Velvet Cake Translate Well to Frappes?

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Cappuccine's CEO and founder, Michael Rubin, announced the newest addition to the company’s long line of concepts, with the release of its Red Velvet frappe mix.

Hitchhiking on the popularity of Red Velvet cake and cupcakes, the company believes the product will create excitement to the specialty coffee marketplace.

Cappuccine markets premium frappe mixes. Other Cappuccine flavors include: Vanilla Frost Smoothie Base, Extreme Toffee Coffee with real SKOR bits, Caramel de Leche, White Chocolate Symphony, Frosted Cinnamon Bun, and many others.

“When made frozen or hot and topped with a whipped cream cheese we think this product will be our next home run,” Rubin says. “Our goal is and has been to market products that resonate with current trends in the marketplace. Our new Red Velvet hits the nail right on the head.”