Willie Jewell’s Old School Bar-B-Q, the fast-casual spinoff from the 69-year veteran Bono’s Pit Bar-B-Q concept, is expanding in Lexington, South Carolina. Willie Jewell’s will be opening its newest location towards the end of August. Locally-owned by Willie Jewell’s franchisee, Jeff Katz the first Lexington location will be 105 Saluda Pointe Court and will be open seven days a week from 11am – 9:pm with full service Catering opportunities as well. This will be the 13th location in the growing concept, which will now have restaurants in Florida, Georgia, New Hampshire, and South Carolina. Willie Jewell’s is continuing to expand into new markets through the strength of locally owned and operated Franchises, with 4 more stores currently under construction in Brunswick, Georgia, and the Tampa area.
Willie Jewell’s Old School Bar-B-Q was created by Joe Adeeb and Josh Martino, CEO and President of Bono’s and Willie Jewell’s. The fast-casual concept now in its tenth year, smokes all of their BBQ the old-fashioned way, the low and slow method that has made Bono’s a Jacksonville favorite since 1949 and now Willie Jewell’s since 2009. Adeeb and Martino were looking for an opportunity to enter the rapidly growing fast-casual market as well as a less expensive franchise package for potential franchisees and area developers. Willie Jewell’s dedication to quality and authenticity is exemplified by the decades old recipes and the fact that everything is smoked on site and cut to order.
It turns out that Willie Jewell Daniels was a real person and someone that made a big impact in Adeeb’s life. Adeeb’s grandfather rescued Daniels from the streets of Jacksonville when she was only a teen. She went to work in their family restaurant and quickly proved that she could cook almost anything. Adeeb attributes ninety-five percent of his cooking knowledge to Willie Jewell and says, “Not only was Willie Jewell an incredible cook, she was an incredible person.” He cherishes the things that she taught him about cooking, but more importantly the things she taught him about life.