Wing It On! Opening First New Jersey Location

    Industry News | January 2, 2019

    Wing It On! announced its first New Jersey location, opening in the Save-a-Lot plaza at 1600 East Saint Georges Ave. Linden.

    Wing It On! is a fast-growing quick-service brand focused on giving fans an exceptional chicken wing experience with 100 percent natural, antibiotic-free wings. Every order is made fresh, cooked to perfection and tossed in 24 flavors including 6 fan-favorite dry rubs. In addition to authentic “Buffalo-quality” chicken wings, Wing It On! features a number of hand-crafted, crispy buttermilk chicken sandwiches, and their “FRY AWAY!” sides menu allowing fans to choose from straight-cut, waffle or curly fries, then seasoning them in any of our 6 dry rubs.

    The store is set to open early January. Once open, fans can enjoy take-out and dine-in options in a remodeled, bright and modern dining area. The easily accessible location offers plenty of parking and is perfectly located to serve the many surrounding neighborhoods and businesses.

    Linden area residents can expect convenient hours, as well as online ordering made available via or the Wing It On! Mobile app, which can be downloaded for both Apple and Android devices. For a limited time, the Linden store will be offering 500 free bonus rewards points to all patrons who sign up for the Chicken Champ Club rewards program during the grand opening.

    The store will be owned and operated by Dhaval Bhatt, a first time franchise owner and entrepreneur. Bhatt is looking forward to serving guests and making a memorable and positive experience for fans and employees alike. “As the first location in a new territory we are embracing the opportunity to turn first time visitors into long-term fans of Wing It On!,” says Matt Ensero, CEO of Wing It On! Franchising. “Our food quality is sure to exceed fans expectations, but that’s only one part of the equation. The other is great service. That’s why we are thrilled to partner with Mr. Bhatt. He understands how important guest service is and has set the bar high. He has invested a lot of resources into building this beautiful location so the people of Linden can feel welcome, enjoy the atmosphere, and feel completely satisfied.”

    With locations around Connecticut, New Hampshire, and now New Jersey, Wing It On! is one of the fastest growing chicken wing concepts in the Northeast. Since 2011 we’ve focused on giving fans a truly exceptional chicken wing experience that starts with fresh, never-frozen classic and boneless wings tossed in award-winning sauces and dry rubs. Our line-up of bigger, juicier, hand-crafted chicken sandwiches and a selection of seasoned fries are also making fans continue to choose WIO for game time, or anytime hunger strikes.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.