In a move symbolic of their leap from a local community startup to one of the hottest fast-casuals in the industry, Wing It On! has announced a new partnership with Steritech, a leading provider of specialized brand protection services.
This new partnership ensures that, as Wing it On! continues its aggressive nationwide growth, the highest standards of cleanliness and food safety best practices remain at the franchise’s core values. The deal comes at a time of accelerated growth for the brand and when health, safety and cleanliness are powerful drivers of brand preference and customer satisfaction in a post-pandemic world.
“When the opportunity to partner with an industry leader like Steritech arose, we simply couldn’t pass it up,” says Matt Ensero, co-founder and CEO of Wing It On!. “While always in our mission and commitment to our customers, there was a recent study that showed diners are two times more likely to spend money in a clean establishment, frequent more and refer you to friends and family, meaning that cleanliness and safety standards are more important than ever. We look forward to having them as an extension of our team and ensuring only the highest standards as we continue to grow.”
Steritech will play a key role in coaching and extending the passion for operational excellence at all Wing It On! locations, ensuring all fans walk away with only the highest-quality guest experience.
“We are thrilled to partner with an exciting, up-and-coming brand like Wing It On!,” says Doug Sutton, President at Steritech. “When companies like Wing it On! instill operational excellence and food safety into their core values they create a culture of food safety excellence that can grow and transform with the brand.”
As the brand continues to expand into key markets, Wing It On! is actively seeking qualified single-unit and multi-unit owners looking to invest with an emerging brand in the fast-growing chicken segment that keeps operations simple. Ideal franchisees should have business or operations experience and a passion for the restaurant industry – if you’re a wing nut, even better. Franchisees must have a minimum net worth of $400,000 and meet the minimum liquid assets requirement of $100,000.