Wingstop announced Monday the appointment of Stacy Peterson Androes as chief technology officer. Prior to her brief departure in 2019, Androes served the brand in several technology-focused roles, most recently as chief experience officer, and enabled Wingstop to be well-positioned for strong performance during COVID-19 via a solid tech stack and strategic digital partnerships including DoorDash.
Androes joined Wingstop in September 2013 and immediately solidified the brand’s technology strategy, which set the stage for Wingstop to be an industry leader in digital sales. After implementing a consistent point-of-sale platform, she led innovations such as social ordering via Twitter and Facebook Messenger as well as SMS text ordering via Wingbot, to expand how guests could order online. In 2017, Androes was promoted to a new, tailored role as chief experience officer and was responsible for leveraging guest feedback and insights in relation to consumer-facing technologies. Based on these insights, she led her team to relaunch Wingstop’s website and app, which garnered an average 4.9-star rating on the app store, to improve the ordering experience and seamlessly integrate with third-party delivery.
“We’re thrilled to welcome Stacy back to Wingstop,” Chairman and CEO Charlie Morrison said. “Stacy laid the digital foundation for the incredible growth we’ve experienced over the past five years and is widely-recognized in the industry as being a digital pioneer. Under Stacy’s leadership, we will continue innovating in the tech space and capitalize on the incredible momentum we’ve seen recently as a result of our digital investments.”
As chief technology officer, Androes will fortify digital investments domestically and expand the strategy to international markets as the brand continues to scale and grow. In line with Wingstop’s goal of digitizing 100 percent of transactions, she’ll continue innovating around existing digital platforms while also identifying additional opportunities to tap into fan passion points through consumer insights and trends.
“I’m incredibly excited to return to Wingstop and play a role in achieving the vision to become a Top 10 Global Restaurant Brand,” Stacy said. “While I’m proud of the work we accomplished to put digital and delivery in place originally, the next chapter is even more exciting as we strive to digitize every transaction.”
Androes' appointment follows Wingstop’s release of first quarter and April 2020 results, noting 9.9 percent domestic same-store sales growth for the first quarter and more than 33 percent domestic same-store sales growth for the month of April. Since the closure of its dining rooms on March 16, Wingstop announced digital orders accounted for nearly 65 percent of total sales, with app installs up approximately 80 percent.