Wingstop opened its 900th location worldwide as the company continues to execute its growth strategy. The 900th restaurant is located in Indonesia in the city of Surabaya. This will be Wingstop’s 12th location in the country since the first Indonesia restaurant was established in June 2014, and will also be the first Indonesia-based location outside of greater Jakarta.
Wingstop’s Indonesia franchisee, PT Mega Mahadana Hadiya (Mahadya Group), was established in 2013 and operates several consumer retail concepts, including Carl’s Jr., Caribou Coffee, and a local supermarket chain and bakery brand. Mahadya Group was originally drawn to Wingstop because of the wide variety of flavors that Wingstop offers, as well as the fresh, made-to-order quality of the chicken. This opening now makes Indonesia Wingstop’s second largest international market behind Mexico, which has 37 operational locations.
“We are very proud to be a part of the growing international chain of Wingstop Restaurants. With restaurant 900 opening in Indonesia, this tells the world that Wingstop is loved by the fourth largest country on the planet in terms of population,” says Mehdi Zaidi, chief operating officer of F&B for Mahadya Group. “We are also entering a new market here in Indonesia, as this Wingstop will be the first outside of greater Jakarta. We believe this Wingstop in Surabaya will be successful because it is in an area with a high concentration of young people who are inspired by lifestyle trends such as food and music.”
Wingstop operates 62 locations outside the U.S. and is focusing on the expansion of its international operations. Just days after the opening of the 900th location, another Indonesia Wingstop is set to open in Surabaya.
“I am very proud to see that our international network contributed to such an important company milestone,” says Larry Kruguer, SVP and president of International Operations for Wingstop. “This opening in Indonesia is a reflection of our growth and expansion in our current portfolio of countries outside the U.S., and speaks to the potential of new market opportunities in the future.”
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.