Ten years after opening its first Chicago location, Wingstop has announced plans to double the company’s presence in the area, adding more than 25 locations, including five new restaurants scheduled to open this year.
To support the expansion effort, Wingstop has formed an advertising cooperative and named Prime Time Marketing (PTM) as its agency of record for the Chicago DMA. PTM, a Chicago-based marketing and media firm, will spearhead advertising for the area franchisees, including television, online, social, and print campaigns.
“We are excited to bring fresh ideas and strategic solutions to our new partnership with Wingstop,” says Ani Johnson, director of marketing at PTM. “We look forward to building the brand in the growing Chicago market and can’t wait to get to work!”
Wingstop has 18 locations open in Chicago with another 26 in various stages of development:
“Chicago loves sports and wings,” said Schaffer, who will serve as president of the Chicago co-op and owner of two Wingstop locations. “Wingstop first opened in Chicago 10 years ago and it’s still one of the most successful locations in the system. We believe Chicago has the potential to become one of Wingstop’s strongest markets in the country.”
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