Wingstop Inc., the award-winning wing concept with more than 800 locations across the globe, announced a 35-unit development agreement with Sizzling Platter, a Utah-based restaurant management company with more than 340 restaurant units globally. This development agreement will allow Wingstop to further expand its national footprint along the East Coast, with new restaurants planned for Washington, D.C. and Virginia, in addition to Salt Lake City, Utah.
“Wingstop is excited to be partnering with an industry-leading operator that has the size and the scale to significantly grow our brand presence on the East Coast,” says Charlie Morrison, president and CEO of Wingstop. “This is a unique agreement for our Company, as we typically focus on smaller agreements to drive expansion. Sizzling Platter is a well-respected and proven franchisee of multiple brands and we believe their deep expertise in day to day execution and commitment to superior customer service make them the right partner for us.”
Sizzling Platter currently operates restaurants in 11 states and multiple countries. With the addition of Wingstop, Sizzling Platter will now have five brands across their concept portfolio, including Little Caesars, Dunkin’ Donuts, Red Robin, and Sizzler.
Ted Morton, CEO of Sizzling Platter, says, “The strength of the Wingstop brand makes it a very compelling opportunity for our company. But above all else, we were impressed with Wingstop’s made to order wings and craveable sauces that have attracted a very loyal and passionate following. We are honored to become a part of the Wingstop family at such an exciting time.”
Wingstop continues to seek qualified franchise partners for available territories across the U.S. and around the world, as it continues to grow toward its goal of having 2,500 locations domestically, in addition to international growth.