Wingstop launched Thursday its exclusive online ordering Extension with Twitch, a leading service and community for multiplayer entertainment. As an Extension, also known as a live app for customizing channels with interactive elements, the Wing Calculator enables fans to choose their meal directly within the platform, all without leaving their couch—or favorite live stream.
“We are thrilled to expand our partnership with Twitch to find innovative ways to deliver flavor to our guests,” says Christina Clarke, head of marketing at Wingstop. “This new ordering Extension is a first-to-market program that recommends meals to viewers and encourages them to start their flavor journey while still remaining in the action of the stream. Experience is a top priority for our brand, and we are excited to launch this program through Twitch.”
To begin the ordering process, viewers are prompted to answer a series of questions to determine the size of their order based on number of people and hunger level. From there, viewers interact directly with the Twitch streamer, who will provide order suggestions to guests by taking recommendations directly from the Wing Calculator. Viewers will then pass through to the Wingstop website to complete their order and confirm payment.
“Viewers come to Twitch to not only spend time with their favorite personalities and like-minded fans, but also be in control of their entertainment with options to support streams financially as well as interact with streams beyond chat,” says Sarah Iooss, head of sales, Americas at Twitch. “As a signature Twitch Extension, the Wing Calculator brings a community element to the Twitch and Wingstop experience that both streamers and viewers can shape.”
Wingstop’s online ordering Extension is available through Twitch during these streaming dates:
Gamers and Wingstop fans alike can experience the full breadth of Wingstop’s flavors in-restaurant, online, on the Wingstop app, or via delivery in select markets.
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