Industry News | September 7, 2016

Wingstop Now the Official Wing of the Los Angeles Rams

Wingstop

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Wingstop, the award-winning wing concept with more than 900 locations around the globe, is now the official wings of the Los Angeles Rams and will be providing fans with exciting victory offers after every Rams win throughout the season. Offers will be available at all participating Wingstop locations in an around the Los Angeles and Inland Empire areas for fans who sign up for the program by texting “Wings” to 71855.

“We are very excited to welcome the Rams back home to Los Angeles, and we are thrilled to be partnering with them as a way to show our support,” says Danny Sonenshine, president of the Southern California Wingstop Advertising Association. “Football and wings go together, it’s a perfect partnership and we look forward to being the official wings of the LA Rams.”

“We are pleased to partner with Wingstop to give our fans even more to cheer for on gamedays,” adds Mike O’Keefe, Rams vice president of Corporate Partnerships. “With stores all across the region, Wingstop is a great partner as we kick off our first season back home in Los Angeles.”

There are over 100 Wingstop locations in the Los Angeles and Inland Empire areas, the majority of which are participating in the victory promotions. The partnership includes the text component where fans can join a program that sends out special offers from Wingstop after every Los Angeles Rams victory. In addition, Wingstop will be promoted as the Official Wings of the Los Angeles Rams in restaurants on branded marketing and point-of-purchase materials.

With a singular focus on wings, fries and sides, the Wingstop menu features bone-in and boneless chicken wings, as well as chicken tenders, all sauced and tossed in 11 bold, distinctive and craveable flavors including fan favorites: Mango Habanero, Lemon Pepper, Garlic Parmesan and Original Hot. Wingstop’s distinct, layered flavors pair well with their freshly prepared sides, which include their hand-cut, seasoned fries, crafted from carefully-selected whole Russet potatoes.

To place orders for pick-up, guests can visit Wingstop's website or download the Wingstop app for Android or iPhone. For more information about the LA Rams promotion visit the Rams website.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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